During the 2026 summer vacation, Ya'an City in Sichuan Province has been welcoming wave after wave of study tour groups. In mid-July, a delegation of teachers and children from Qingdao's Child-Friendly Research Institute traveled thousands of miles to Ya'an for an immersive three-day Panda Tea cultural study tour, experiencing first-hand the unique charm of "the hometown of pandas and the birthplace of tea culture."

The tour first visited the Bifengxia Giant Panda Base, where children observed the daily lives of giant pandas up close, made panda cakes under the guidance of researchers, and learned about panda conservation efforts. The group then ascended Mount Mengding — the birthplace of world tea culture — where they picked fresh tea leaves in lush green plantations and learned the traditional "three-fry, three-knead" handcrafting technique, experiencing the profound heritage of thousand-year-old tea culture.

As the scientific discovery site of the world's first giant panda and the birthplace of global tea culture, Ya'an possesses a unique "Panda + Tea" dual cultural gene, unmatched anywhere in China or the world. Panda Tea is rooted in this ecologically rich soil, upholding the brand philosophy of "Ecology, Health, Culture," perfectly blending panda elements with tea culture to create a distinctive Chinese ecological tea brand.

In recent years, Ya'an has been deepening the integration of culture and tourism, launching premium travel routes themed "Panda Brews Tea in Slow Time," incorporating panda study tours and tea village experiences into immersive tourism. Panda Tea has actively participated in this movement, showcasing its ecological philosophy and cultural essence through tea garden experiences and cultural exhibitions.

Industry insiders note that Panda Tea uses panda culture as a bridge and high-quality ecological tea as its vehicle, gaining recognition not only in the domestic market but also showing strong potential for the global stage. As Chinese tea culture continues to rise in global influence, Panda Tea — with its cultural distinctiveness and ecological quality — is writing its own brand story.

This summer, come to Ya'an, see pandas, savor tea, and experience the beauty of ecology — Panda Tea invites you to enjoy a cup of fine tea from the hometown of the national treasure.