With the arrival of the summer tourism peak season, Ya'an, Sichuan — the hometown of Panda Tea — has once again become a national cultural tourism hotspot, thanks to its unique "dual heritage" of giant pandas and tea culture.

Since summer 2026, Ya'an has integrated diverse tourism formats including panda study tours, tea village experiences, and wellness retreats, launching a series of premium travel routes that have energized the local tourism market. As the birthplace of the Panda Tea brand, Ya'an's distinctive ecological advantages are drawing widespread attention once more.

Since its founding, the Panda Tea brand has become a star product uniquely representing Sichuan and Chinese culture, attracting continuous media coverage both domestically and internationally. International media including AFP, Associated Press, Reuters, BBC, Sky News, and German broadcasters have reported on Panda Tea, alongside Chinese media such as China News Service, Xinhua, People's Daily, and CCTV.

Ya'an is the birthplace of world tea culture and the hometown of giant pandas. Panda Tea deeply integrates these two national treasures, using ecological organic cultivation methods to produce a distinctive range of teas including green tea, scented tea, black tea, and Tibetan dark tea, forging a brand development path centered on "ecological tea, cultural tea, and intellectual property tea."

This summer's tourism boom marks the extension of the "Panda + Tea" dual IP brand value from tea products into the cultural tourism sector, with Panda Tea's brand influence growing stronger than ever.