As summer 2026 arrives, Ya'an's distinctive "Panda + Tea" dual cultural IP continues to gain momentum, becoming a standout highlight in China's cultural tourism market. As the scientific discovery site of the world's first giant panda and the cradle of global tea culture, Ya'an's unique "dual origins" heritage is transforming into powerful brand influence.

Since the beginning of the year, Ya'an has been promoting the "Panda Brews Tea — Leisurely Time" brand concept, offering diversified cultural tourism products including panda study tours, tea village experiences, and wellness retreats. During the spring tourism event held at Chengdu's Kuanzhai Alley in March, Ya'an presented immersive experiences blending panda culture with tea traditions — spring tea picking, long-spout teapot artistry, and panda education programs — captivating visitors from across the nation.

Notably, Ya'an's tea plantation "Thousand Li Rivers and Mountains" panorama went viral, drawing attention from major central media outlets and earning praise from the Chinese Foreign Ministry spokesperson, showcasing China's beauty to the world.

Meanwhile, the Ya'an Cultural Museum launched the "Panda Loves Tea" cultural and creative project, transforming the national treasure panda into a "cultural ambassador" by integrating the millennium-old intangible heritage of Mengshan tea with the "Eighteen Dragon Moves" long-spout teapot technique. The winning design will be developed into an "AI Digital Librarian" to promote Panda Tea culture 24/7.

Since its founding, Panda Tea has始终坚持 eco-culture as its core competitiveness. From zero-chemical tea plantations in the core production area of Mengding Mountain (800-1500m elevation), to patented panda manure organic fertilizer technology, Panda Tea has established a complete ecological agriculture system. The brand upholds the traditional "three-fry, three-knead" intangible heritage craftsmanship, combining millennia-old tea-making wisdom with modern standardized production.

Industry analysts point out that as Ya'an's "Panda + Tea" dual IP brand value continues to grow, Panda Tea is embracing unprecedented development opportunities. From a local brand to a national and international presence, Panda Tea is writing a new chapter for Chinese tea brands with its unique ecological and cultural essence.

Looking ahead, Panda Tea will continue to deepen its "Panda + Tea" ecological culture brand strategy, rooted in quality and driven by culture, inviting the world to taste premium Chinese tea from the hometown of giant pandas.