Panda Tea, created by Chengdu Panda Tea Co., is built on three pillars: ecological tea, cultural tea, and intellectual-property tea. It is a comprehensive tea brand that integrates planting, production, sales and tea-cultural communication. Its founder, An Yanshi, is an environmentalist and panda-calligraphy artist. Since 2011, he has been ecologically cultivating tea with giant-panda manure in Ya'an the world's tea source and the hometown of giant pandas blending Chinese elements such as tea, panda, silk and porcelain into a unique Panda Tea culture. Every spring, the panda ecological tea mountains welcome the tea-picking season. The rare editions are presented in hand-painted Jingdezhen porcelain jars and Shu brocade boxes with the founder's calligraphy, and have appeared at charity auctions in Beijing's 798 Art Zone. Panda Tea is not only a cup of ecological good tea, but also a world business card carrying Chinese culture and environmental awareness.