From August 13 to 17, 2026, the Hong Kong Food Expo and the concurrent Hong Kong International Tea Fair successfully concluded at the Hong Kong Convention and Exhibition Centre (HKCEC). Backed by Sichuan Province's 'Chuan Xing Tian Xia' (Sichuan Going Global) brand-outbound initiative, the Sichuan Province Suppliers Chamber of Commerce organized a 27-company Sichuan delegation to Hong Kong, spanning over ten cities and prefectures including Chengdu, Mianyang, Ya'an, Guangyuan, Nanchong, Yibin, Bazhong, Guang'an, Liangshan and Ganzi. The delegation covered a full range of category-leading products - Sichuan condiments, snacks, baked goods, prepared ingredients, plateau agricultural specialties, eco-forest products and premium Sichuan teas - and together generated more than 11 million yuan in intended orders.
The tea segment shone especially bright. Ya'an Tibetan tea, Mengding Mountain tea, Qionglai dark tea, Senlin Xue organic tea, Jianmenguan purple tea and Jiulong Tianxiang snow-region red tea were showcased together at the Hong Kong International Tea Fair, presenting the quality strengths of Sichuan's tea industry in multiple dimensions. Ya'an-based tea companies delivered particularly strong results - Mingshan Qiming Tea Industry, Aiyuxin Tea Industry, Shichanglong Tea Industry and Shanniangzi Trading each secured intended orders ranging from tens of thousands to two hundred thousand yuan, and established initial contacts with Hong Kong transshipment channels and overseas buyers from Southeast Asia, Europe, Australia and South Korea.
International buyers at the fair showed strong interest in Sichuan tea. Leveraging Hong Kong's international vantage point, Sichuan companies gained a clear read on the latest overseas food and beverage trends - premiumization, boutique positioning, small-format and gifting-oriented products - and the growing overseas appetite for healthy, organic, ecologically sourced and additive-free Sichuan food and agricultural products. Hong Kong, as a major global re-export hub, offers high brand premium, a precise customer base and strong reach into Southeast Asia, Europe and the United States, making it the optimal gateway for Sichuan brands to test international waters and nurture overseas brand equity.
The 'Chuan Xing Tian Xia' group-outbound service received unanimous positive feedback from participating companies. The group approach effectively reduced the cost of independent overseas participation, broadened international perspective, refreshed overseas market understanding and built core buyer relationships - laying a solid foundation for long-term exports, channel development and product upgrades. The fair also served as a key initiative to advance the province's foreign-trade upgrading and the 'Sichuan Going Global' brand strategy, further amplifying the international visibility of 'Sichuan-made' products.
As an ecological tea brand rooted in Mengding Mountain in Ya'an, Panda Tea is deeply connected with the world's tea source and the hometown of giant pandas. The brand's tea gardens sit between 800 and 1,500 meters above sea level within the natural habitat of giant pandas. Adhering to eco-friendly planting with zero chemical fertilizers and zero chemical pesticides, the brand pioneered the patented 'panda-dung fertilization' technique, ingeniously combining the national treasure with millennia-old tea culture. Founder An Yanshi has infused the brand with his eco-friendly Chinese-character panda calligraphy art, making Panda Tea an organic unity of ecological tea, cultural tea and intellectual-property tea. From the green mountains and waters of Ya'an to the neon lights of Hong Kong, from the thousand-year tea fragrance of Mengding Mountain to the Chinese cultural calling card on the international stage, Panda Tea is ready to resonate with Mengding Mountain tea, Ya'an Tibetan tea and other Sichuan tea brands, using tea as a medium to let the 'Panda + Tea' dual IP truly reach every corner of the world.
(Sources: Sichuan Province Suppliers Chamber of Commerce, Hong Kong Food Expo official releases and other public reports; cover image generated by AI)
