Recently, a group of foreign content creators traded their usual routines for a day on Mengding Mountain, one of the birthplaces of world tea culture in Ya'an, Sichuan. Invited as Mengding Mountain international experience officers, they set out to tell the story of a single leaf to audiences far beyond China.

Four creators, four narratives. One vlogger approached the long-spout kettle art with warmth and curiosity, moving from first fascination to a real understanding of the gentle yet firm spirit of Chinese tea culture. A creator from Korea traced the origin of eastern tea drinks back to its source, capturing plucking, crafting and whisking tea as a cross-cultural encounter. Another framed learning the tea art as learning a martial art, filming the playful moments of pouring and serving. A fourth documented a full day of Mengding intangible heritage in a first-person English vlog built for overseas viewers.

Different lenses, one shared story. After the shoot, the creators will edit their footage into short videos for overseas social platforms, letting the thousand-year aroma of Mengding Mountain travel across language and geography. The campaign widens the channel for external communication and lets international audiences see, more directly, the mountain natural scenery, its living heritage and its thriving tea-tourism industry.

This is more than a single shoot. It reflects how Mengding Mountain is innovating the way tea culture is told, and how deeply the tea-tourism industry is developing. Operated by a local tourism group, the mountain now links research and production, branding, trading and new-style tea drinks into one chain, while using creator content, heritage displays, hands-on crafting, study tours and tea-hill hikes to tell its story.

Rooted in the same mountain, Panda Tea is an ecological tea brand grown in the giant panda habitat at 800 to 1500 meters. It practices zero chemical fertilizer and zero chemical pesticide, returns panda manure to the soil through a patented composting method, keeps the three-roast three-roll heritage craft, and seals every product with founder An Yanshi original panda-calligraphy artwork as both art and an anti-counterfeit mark. As Mengding tea art moves from the mountain to the world, Panda Tea shares the quiet charm of Chinese ecological tea, one cup at a time.

From a leaf to a bridge between cultures, Mengding Mountain is stepping onto a wider stage with a more international voice and a stronger industrial base, carrying two thousand years of tea heritage to new cups around the world.